Piramal Realty, the real estate development arm of Piramal Group, has launched its signature luxury project Piramal Aranya Byculla. The 70-storey residential skyscraper will be amongst the tallest buildings in the city and will be spread across 7 acres. Piramal Aranya is adjacent to Jijamata Udyan, better known as the Byculla zoo.
The project will have 3 and 4 bedroom residences with 1700 sq ft to 2600 sq ft carpet area, priced between Rs 8 crore and Rs 12 crore, respectively. For the first 25 units, there is a special offer which will assure a price benefit of Rs 30 lakh on 3 BHK and Rs 40 lakh on 4 BHK over the pre-launch price. For this exclusive launch, the company has adopted a unique EOI (Expression of Interest) strategy that allows customers to understand the product proposition and register for the pre-launch offer with a token amount of Rs 10 lakh. Over the lifecycle of this project, Piramal Realty will invest Rs 4,300 crore for its signature project and employ over 2,000 people directly & 10,000+ people indirectly.
Tata Housing’s new project at Kalyan
Tata Housing will invest about Rs 150 crore on a new housing project, which was launched on Tata Founder’s Day, at Kalyan near Mumbai.
The new project Avaha will come up at Kalyan near Mumbai. The price of units in this project will start at Rs 63 lakh. According to a company official about 180 units would be developed in this project at a cost of Rs 150 crore. Commenting on the new project, Tata Housing MD & CEO Brotin Banerjee said: “Kalyan as a region is witnessing rapid progress in terms of its liveability index that is assessed on factors such as health and medical standards, safety, housing options and socio-cultural development.” — Agencies
JLL India forays into e-commerce to market flats
Realty consultant JLL India will foray into e-commerce to market housing properties online. JLL has already firmed up arrangements with the leading realty developers for this purpose, the consultant said in a statement. “With this initiative, we will offer buyers credible projects at the right price, with the best deal in the market,” said Ashwinder Raj Singh, CEO — Residential Services, JLL India.
The initiative, involving the launch of a dedicated e-commerce platform, would dedicate a team of on ground expert consultants to close transactions on leads generated online to benefit developers, end users and investors. For fully-vetted projects, JLL would work closely with the developers to offer the best possible deals to property buyers. With technology as a key enabler, this initiative will be backed by robust online marketing, in-house call centre, and customised CRM, mobile application helping execute an automated sales process and an experienced and efficient team. “Unlike the many aggregators operating in the online real estate market space, we bring to the table an offline follow-up and transaction process to successfully service inquiries generated by digital marketing,” he said.
